Goals for my Business in 2020

Photo by STIL on Unsplash

Happy New Year everyone!🍾 I know, I’m a little late to the party but hey, here I am! I have to say, this being the start of a whole new decade has got me extra motivated, focused and inspired in so many ways. Rather than go into a whole general philosophical spiel–in this post I’m sharing what my business goals and aspirations are for Studio L Design in 2020. Because, hey, if I put them out into the universe, I’m accountable, right!?

Before I launch into my specific goals, let me share what my business has typically looked like over years. I still work full-time at an ad agency, so the time I have to devote to Studio L has limits. Most of my clients have been through word of mouth and the projects have tended to be collateral based, i.e.; event invitation packets, newsletters, brochures, etc. Now, I’m not complaining. I still get to be creative and work with some really great people who are doing great things. That said, I’d like to take Studio L in a new direction and focus on what really fuels my passion–branding for small businesses and entrepreneurs. Branding is the all encompassing look and feel of a business. It includes many elements; logos, colors, fonts, patterns, web design, social media templates, packaging, etc. In order to achieve this vision, I know there are specific steps I need to take and goals I need to set so, let’s dive in.

  1. Book one new branding client per quarter in 2020. So, this is the whopper goal that all of the following goals ladder up to. This may not seem very lofty, but because I have a limited amount of time during the week outside of my full-time job, I want to make sure I have ample time to create the best possible branding for my clients.
  2. Start saying “no” to projects that don’t serve my branding goals. That’s not to say I won’t take on smaller projects, particularly for some of my long-term clients. It just means I’m going to really be particular about what I take on that falls outside of branding.
  3. Treat my business like a business, not an after thought. I’m going to use my time in a more strategic way by only focusing on areas that will move the needle forward. This includes investing in my business. Some of the areas I’ve identified for 2020 include new client management software to streamline my process, furthering my education through courses and webinars and finding new networking opportunities.
  4. Update my website. This has been on the list for a while and it will be one of the most time-consuming of my goals but it is critical in order for me to grow. If you’re a designer you know how HARD it is to work on your own brand because you are always second guessing and comparing yourself to other designers. I’m focused on staying in my own lane and being true to who I am through this process. I’ve been doing this for almost 2 decades and it doesn’t get any easier, especially with the design landscape always evolving. However, it will get it done and I will be an authentic representation of who I am as a brand.
  5. Be more visible on social media. This is an especially hard one for me because it really puts me out of my comfort zone. However, I know in today’s world, it is necessary to connect with my dream clients. Now, you won’t find me spamming you with what I ate for dinner (well, unless it was something really amazing!) but I am going to make a solid effort to put myself out there so my audience can get to know me and I have more opportunity to find potential clients.

While there are additional, smaller goals on my list, the above goals are what I’m laser focused on. I know it will be a process of growth and learning with some failure and pain points along the way, but I’m ready and very excited for all of what’s to come.💃 I absolutely love what I do and I intend to do it for the long haul.

Here’s to an amazing 2020 for all of us! And THANK YOU for following along–it really means so much to me.💖

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