A Brand vs. a Logo

Hello, friends! Today I wanted to talk about branding vs. a logo. I take for granted that most people understand the difference between the two when, in fact, that’s not the case. I’ve had conversations with prospective clients who will tell me they “just need a logo” for their business. After we dive deeper into the conversation, they begin to understand their brand is much more than their logo.

Let’s begin with logos. Yes, a logo is the key element of your brand, and not just one logo. Variations of your main logo are critical to use in a variety of applications, such as web, social media, print, etc. The most important thing to note is a logo is only one part of your overall brand.

So, what exactly is a brand? This author defines it well;

“A brand is the way a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes.” 

Your brand is all encompassing from your logo to your color palette, your type choices, patterns, photography, and the list goes on. When you put all these elements together, it should evoke emotion and feeling from your audience and propel them to engage with your business and/or product. Having a solid, well-developed brand provides clarity around the personality of your business and the people you are speaking to.

Clearly, what we’ve described is not possible to achieve with a logo alone. This is why I don’t offer “just a logo” as an option when working with a client. I want my clients to succeed through strategic brand development and be confident and proud putting their brand out into the world. 🙌🏼

I hope this has been helpful in clarifying the brand vs. logo discussion. If you have any questions on this subject, let me know in the comments below.

If you are in need of brand development or a brand refresh, I am currently booking for 2021.